Unveiled - Olympic 2012 logo (Not a joke!)

Click here to see how the 2012 Olympic committee spent £400000 with Wolff Ollins.

This from the Olympic website:

“The new London 2012 brand was designed by Wolff Ollins. The design brief was for an emblem that represented the four key ‘brand pillars’ of access, participation, stimulation and inspiration, culminating in the brand vision of ‘Everyone’s Games’.”

Indeed a noble intent. Unfortunately it looks like the worst kind of 6th form design student street art shit I’ve seen since just before they painted over all the tags that adorn London Bridge station.

It’s worth reading the comments on this BBC article to see just how universally mocked this repellent piece of brand wank is.

Hopefully they will spend another 400k on commissioning a rap song, voiced by Tessa Jowell. That will really get the yoof on board.

I hope I don’t sound to Daily Mail when I say that this logo will make Great Britain even more of a laughing stock than our recent foreign policy already has.

I look forward to what else the mighty Seb Coe has planned.

EDIT: Best comment, and really very true (in a kind of optical illusion, once you see it you can’t miss it kind of way) was that the logo looks like Lisa Simpson (on the right) giving Bart a blow job.

EDIT2:
Here’s a little visual help for another take on what it looks like:
Olympic

Written by exmonkey on June 4th, 2007 with 4 comments.
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4 comments

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ditdotdat
#1. June 4th, 2007, at 3:52 PM.

I hate the London Olympics. I’m glad their logo is shite.

exmonkey
#2. June 4th, 2007, at 4:02 PM.

How can you wish such an inclusive, accessible, youth orientated, elderly friendly, pan-cultural, multi-ethnic, inspiring and stimulating (in a non-threatening non-sexual way) event anything but well?

I think your attitude is very mean spirited. I mean, it’s almost as if you resent the 7 billion odd quid of the nations’ money being spent by a bunch of out of touch media whores and had been politicians.

Shame on you for thinking that.

For shame.

gilesbooth
#3. June 4th, 2007, at 9:19 PM.

But what is it? What is it? What is it?

I like to think that I could have tossed off (and I use the phrase advisedly) something almost as ‘good’ for a mere £300,000.

gilesbooth
#4. June 4th, 2007, at 10:03 PM.

Hang on, I’ve got it. They know that we’re all going be annihilated in a nuclear war with Russia long before 2012, so they knocked one out (again, I use the phrase etc etc) and are spending the £400,000 on parting like it’s 1999.