You’re all out of touch.

I have heard and read a number of debates today about the Olympic brand fiasco.

The arguments have moved from the ridiculous to the… even more ridiculous.

Without exception, no one has felt able to defend it, except that is the members of the Olympic organizing committee. One of these committee member’s phoned in to Radio 2 to argue with some nutter, who was unfortunately representing the views of the majority. I say unfortunately, because he just got more and more shouty until they faded him out and played a tune.

The defender of the day-glo splodge of vomit, pointed out that people didn’t like the new BBC weather maps at first either, but that these detractors were unable to ‘move with the times’. In essence, people who don’t like the logo are fuddy-duddies.

I still think the BBC weather maps are shit. The UK is not brown (not yet anyway). And I am fairly sure that most people still feel the same way - it’s just that we’ve all given up worrying about it, because it will not change anytime soon. It;s not that people have grown to like it, they’ve just stopped noticing it. It’s a little like living next to a sewage treatment works. The smell of shit is always there, you just learn to live with it.

So this is the Olympic organizing committees strategy - weather the storm, and then announce (in 10 years time) that people actually learned to like it - once they grew up and moved with the times. Daddio.
They will probably suggest that the silent majority is excited and inspired by the bold branding. Shame they’re so quiet though, isn’t it.

The day ended on a high for me though, when it was announced that the branding video breached OFCOM regulations as it failed the Harding FPA machine test, which tests to see if film footage can trigger epileptic fits. Apparently it caused several people to have seizures.

I really think we should stop this olympic thing now before we spend anymore money - we are, as a nation, clearly too shit to even organize a school fete, let alone the 2012 olympics.

Written by exmonkey on June 5th, 2007 with no comments.
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