What makes me smile though, is the way that, on Channel 4 news, a spokesman for one of the technology companies promoting this new was of making books more prone to crashes, demonstrated how robust the screen was by hitting it with his shoe.

Two things.
1 - I nearly never hit any electronic display device with my shoes, and I’m fairly sure I’m not alone in my tendency not to do this.
2 - Does anyone remember when CD were first shown on Tomorrow’s World - They demonstrated how utterly indestructible compact disks were by variously freezing, heating and (my personal favorite test of indestructibility) smearing raspberry jam on them. Brilliant.

In a bizarre twist of fate, I lost my entire CD collection in an unlikely, but highly destructive, burning frozen jam accident.